It is amazing. Can't describe it so you'll just have to watch it and see for yourself.
Video Masters OK Go Spark Chain Reaction In 'This Too Shall Pass' Video
The band OK Go is probably more famous for their videos than their songs. That's more a testament to the greatness of their videos than anything else. When these guys put out a video, you can be sure it'll make your jaw drop at least once or twice. "How did they do that," is a typical reaction.
Their video for "A Million Ways" showcased the band's uncanny ability for getting everything done in one take. OK Go's breakthrough song "Here It Goes Again" featured the band dancing on treadmills in one continuous and mesmerizing shot. Their newest video, for the song "This Too Shall Pass," may have surpassed that landmark. (It is actually the second video they released for this song. Click here to see the first.) In what again looks like one take, the band sings their tune while the world's most complex Rube Goldberg Device whirls, spins, crashes, fires, hammers, and in perfect unison with the song.
A million things could have gone wrong, and during rehearsals, we're sure they did. But the final product is, in our estimation, worth the effort. Wired.com explains that a team of "very talented engineers" are responsible for the action, that "perfectly meshes" the tune with the action of the hilariously elaborate machine.
Searches on "this too shall pass" and "ok go new video" are both scorching the Search box, and blogs across the Web are universally impressed. Geek.com calls it a "barrage of color and insanity." We're pretty sure they mean that in a good way.
Posts
No comments:
Post a Comment